Program Overview

Part 1: Education

New Ventures BC will deliver a series of online sales workshops to teach you the best practices and effective methods. They will be practically minded and will form a sales toolkit you can refer to. All education is open to the NVBC community.

Part 2: 1-to-1 Sales Advisory 

Each company will meet with the NVBC sales advisory team regularly over phone and/or video. Meeting agendas will be determined in advance, based on individual company need.

The objective of these meetings will be to give advisory, but also to teach you how to think analytically about revenue and forecasting as well as using and analyzing digital tools to monitor and increase sales.

Education Resources

  • Sales Metrics: Sales goals are only achievable when they can be measured. Learn the dark art of sales metrics and how to track and communicate them to effect to your sales team, staff and investors. Topics include metrics-based sales management and sales forecasting methods. This webinar is part of our Sales Accelerator Pilot Program.

Get the PowerPoint deck here

  • Sales 101: This webinar will provide practical, hands-on introduction to building a sales program for emerging technology companies looking to expand sales beyond early adopters. Learn about the components of an effective sales process and how to set them up.

Get the PowerPoint deck here

  • Supercharge Your B2B Lead Generation 
    This webinar led by NVBC’s Executive-in-Residence, Rochelle Grayson, will provide a practical, hands-on framework for building B2B lead generation strategies. Learn how to supercharge your B2B lead generation and customer acquisition strategies using a variety of lead magnets and distribution channels.Topics covered include:

      • Market segmentation
      • Customer personas
      • Types of lead magnets & examples
      • Effective B2B distribution channel

Get the PowerPoint deck here

  • Practical Tips and Tricks for B2B Content Marketing
    This webinar led by NVBC’s Executive-in-Residence, Rochelle Grayson, will provide a practical, hands-on framework for building B2B content marketing strategies that are not boring or dull. Learn how to convert potential customers using sound digital content and distribution methods. Topics covered include:

      • Content marketing strategies
      • B2B content types across your conversion funnel
      • Content calendars
      • Content creation tools & technologies

Get the PowerPoint deck here

  • Optimize Your Website & Landing Pages | February 25, 2021
    This webinar led by NVBC’s Executive-in-Residence, Rochelle Grayson, will provide tips to improve your website’s organic search ranking for key words or phrases relevant to your business. Participants will also learn several best practices for landing pages and how to increase conversions from your digital marketing campaigns. Topics covered will include:
    • On-site and Off-site SEO
    • Link building
    • SEO Keyword Research
    • Key landing page elements

Get the Powerpoint deck here

NVBC B2B Digital Marketing Workshop Series

Time: Thursday evenings 5- 6 PM PST

Get B2B Leads Using Paid Advertising | March 4, 2021
This webinar led by NVBC’s Executive-in-Residence, Rochelle Grayson, will discuss how to profitably and predictably acquire new B2B leads using PPC advertising. While fundamental PPC strategies and calculations will be covered, specific examples will focus on Google and LinkedIn Ads.

Topics covered will include:

    • Pay-per-click (PPC) fundamentals
    • Keyword and bidding strategies
    • Google & LinkedIn Ads

Email Marketing: The B2B Marketing Workhorse | March 11, 2021
When it comes to B2B, email is still the quickest and most effective channel of communication for receiving and transmitting data. Further, email marketing often has the highest ROI. In this webinar led by NVBC’s Executive-in-Residence, Rochelle Grayson, learn what to do and how to adapt your email marketing strategies to maximize leads and revenues.

Topics covered will include:

    • Subject lines and content options
    • Drip campaigns
    • Spam triggers & anti-spam legislation
    • Email and CRM tools & technologies

Digital Marketing Analytics & Optimization | March 18, 2021
This webinar led by NVBC’s Executive-in-Residence, Rochelle Grayson, will discuss best practices in interpreting digital marketing KPIs and how to optimize your activities to improve customer experiences. Learn which digital marketing KPIs matter, as well as the fundamentals of digital ROI as it applies to your business and your digital marketing activities.

Topics covered will include:

    • Common digital marketing KPIs and analytics
    • Attribution models and best practices
    • Conversion rate optimization (CRO)
    • Digital ROI calculations

Hiring Your Salesforce | March 25, 2021

This webinar will be led by NVBC’s Executive-in-Residence, Peter de Verteuil.

The best laid sales plans are useless without the right people to execute them. Come learn how to build your sales team, how to know a good fit when you see one, and most of all, what it’ll take to compensate your salesforce appropriately so that everyone reaches their goals.

 

We are pleased to offer the Sales Acceleration Program, thanks to support from the Federal Government (Western Economic Diversification Canada) and Innovate BC. This program is part of the Tech Resiliency Program being delivered across the province by the BC Acceleration Network.

 

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