These competition rules (the “Competition Rules”) have been established for the New Ventures BC Competition 2021 (“Competition”) organized by the New Ventures BC Society (“NVBC”).

  1. Definitions
  2. Participant Eligibility
  3. Entry Requirements: Round 1
  4. Entry Requirements: Round 2
  5. Entry Requirements: Round 3
  6. Entry Requirements for Supplemental Prizes
  7. Entry Requirements: Round 4
  8. Awards and Final Ceremonies
  9. Additional Terms


Intellectual Property: NVBC uses the WIPO definition of Intellectual Property (IP), which refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce.  Intellectual Property is divided into two categories: Industrial property, which includes inventions (patents), trademarks, industrial designs, and geographic indications of source; and Copyright, as in the case of software. To be eligible, the IP being commercialized must: (a) be either owned by the Participant or exclusively licensed to the Participant for further development and commercialization, and (b) enable the Participants’ revenue mode.

Participant:The Participant may be either one or more persons, or a business. The Participant must include at least one person with a permanent residence in the province of British Columbia. If the Participant is a business, the business must have the majority of its activities in British Columbia. Eligibility requirements must be met.

Service:must not be a service-based consulting business, with the exception of those service businesses that are entering the competition specifically to commercialize new intellectual property utilizing a product-based business model.

Technology: Technology means the application of a practical system of knowledge concerning the physical world and its phenomena and can refer to material objects such as machines, hardware or utensils, but can also encompass systems, methods of organization, and techniques.

Team:A Team is a group of persons, who together are a “Participant” in the Competition.

Participant Eligibility Requirements

For a Participant to be eligible:
– The Participant must have at least one person who is a permanent resident of B.C.

– If the Participant is a business, it must be:

    • A B.C.-based business with the majority of its activity in B.C.
    • Privately held and not incorporated for more than five years, with the possible exception of businesses that are entering the Competition for the purpose of substantially changing their business model or business direction.
    • For clarity, Participants are not required to be incorporated to enter the Competition.

– At least one team member must be the legal age of majority in B.C. or if not are represented or accompanied as appropriate by someone of the legal age of majority in B.C.

– While a Team member can participate on one or more Teams or entries, such person may not be the lead for more than one Team or entry.

– The Participant must have raised less than $1,000,000 of non-grant funding from any source, as of April 12, 2021, unless otherwise approved by NVBC.

In consideration of NVBC admitting a Participant to the Competition, the Participant agrees to be bound by these Competition Rules, the privacy policy (the “Privacy Policy”, available at and the additional terms and conditions (the “Additional Terms”), contained herein.

The Participant agrees to:

  • Reasonably co-operate in providing NVBC with statistical and tracking data for up to five years following the end of the Competition;
  • Co-operate in the promotion of the Competition and future competitions organized by New Ventures BC, by allowing NVBC to use the Participant’s business and personal names;
  • Provide, upon request by NVBC, a brief (250-word) overview of their venture for NVBC’s promotional and publicity use; and
  • Make itself reasonably available to NVBC and the media for promotional and publicity purposes.

Participants must not have previously:

  • Entered the Competition more than two times with the same venture;
  • Won any cash prize in any past New Ventures BC Competition with the same venture; or
  • Placed in the top ten in any past New Ventures BC Competition more than twice with the same venture

Participants cannot be:

  • Directly involved in the judging process for the Competition; or
  • A service-based consulting business, with the exception of those service businesses that are entering the competition specifically to commercialize new intellectual property utilizing a product-based business model.

Eligible Entries:

– The clear intent of the entry is to build an economically viable, for-profit, new business in B.C.
– The Participant bears solely the responsibility for the preparation of its entry.
– The entry meets all of the entry requirements, as listed below.
– The Participant must be commercializing Intellectual Property that meets at least one of the following criteria:

    • It is an innovative product or Service involving new Technology;
    • It combines existing Technologies in a way that results in new Intellectual Property.
    • It utilizes Technologies to develop new or improve existing products or services.
    • It utilizes Technologies to develop new or improve existing production processes.
    • It is the early-stage development of a new Technology.

All entries are made by stated deadlines in all eligible rounds.

The Participant has paid the registration fee of $200 in Canadian funds and has registered for the Competition either online at by the stated entry deadline or by mail or courier in an envelope post-marked by such deadline. Cheques should be made payable to the New Ventures BC Society, and sent to:

New Ventures BC
9th floor, 1188 West Georgia St.
Vancouver, BC
V6E 4A2

Entry Requirements for the Competition

The following are the entry requirements for each round of the Competition:

Round 1: The Idea

In this round Participants will have access to seminars, networking opportunities and online resources.

Completed registration and an outline of the business idea using the online form must be submitted electronically by April 12, 2021, 10:00pm.

  • Show how the Participant meets the eligibility requirements;
  • Include a description of the product or service offering (maximum 100 words);
  • Include a description of the innovation behind the idea without disclosing proprietary Technology (maximum 100 words);
  • Include a description of the business model – how will the company make money? (maximum 100 words)

Entries will be evaluated for eligibility on the basis of the points noted above. The finalists moving on to Round 2 will be announced by April 14, 2021.

Round 2: Feasibility Test

The purpose of the Round 2 entry is to test the “fitness” of your business idea against a jury of experienced peers.

The Round 2 entry may be no more than five pages, and must answer the questions in the order listed below. Your entry will be read by as many as six jury members and judged primarily according to the criteria detailed below. Your entry must be uploaded to the NVBC online system by May 6, 2021, 7:00pm.

Round 2 Requirements:

Highly Recommended: Record a 60-second (max) video elevator pitch for your venture. NVBC will provide guidelines on what to include to all Round 2 ventures. Video pitch will not be formally scored and is optional, but recommended.


Page 1: Baseline information. Your answers to the following points will assist the jury members in understanding what your venture is all about, but will not form a part of the basis for the evaluation of your venture.

  1. Product/Service: Describe your product or service and the nature of the Technology.
  2. Technology Development: Describe the development stage of your product/Service and the various forms of Intellectual Property you currently own or plan to develop.
  3. Team: Describe your Team’s strengths and weaknesses. List the credentials of your technical and management teams, and if applicable, advisors and board of directors. If you don’t have a Team, describe the key positions and critical skill sets that you need to add.
  4. Business Plan Status: What research has been conducted, what remains to be done, and how and when do you anticipate doing so. What key sources are included to document and support your plan?

Pages 2-5: Evaluation information. Your entry will be judged primarily according to the following four criteria. Each of the four criteria will be judged on a scale of 1 to 5. Points are awarded on the basis of the clarity and credibility of your submission.

  • Question #1: Market. Who is your customer? Describe the value proposition: the quantifiable value your customers will derive from purchasing your products or services. Why will they buy it and what is the buying process? Describe the target market in terms of size, segmentation, large vendors, growth, trends, and regulatory (if applicable). What is your Total Addressable Market (TAM), Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM)? What are the barriers to market entry?
  • Question #2: Distribution. Describe how you will take your product to market and reach your customers from a sales and marketing perspective. What alliances do you intend? How will you overcome barriers to market entry? Describe your industry value chain for your target market.
  • Question #3: Competition. Who are your existing or potential competitors? Describe your company and product’s primary competitive differentiators. If applicable, what is your IP strategy and how will it create a sustainable, competitive advantage? What makes you unique, better? What makes your competition threatening? How might competitors react to the introduction of your product or service? Include a competitive matrix. How will you overcome non-adoption?
  • Question #4: Financial. Describe your revenue model— how you plan to make money. Use a bottom-up financial model to predict sales. What have you spent to date? What funds have been raised? How much money do you need? When do you need it? What will you do to raise any additional funds required for your product/service? When will your venture be cash-flow positive? What significant assumptions have you made? What risks have you identified?

Each of the jurists will review between 10-25 entries, and each entry will be reviewed by up to five jurists. Based on the jury’s feedback, an ordinal listing of Participants based on judging results will be generated from which the top 25 Participants will be selected to advance to Round 3 of the Competition as follows:

  • The Participants ranked in the top 15 of the ordinal list will automatically be promoted to Round 3.
  • Round 2.5: The balance of the top 25 Participants (10 Participants) will be selected from among the next group of 25 Participants (ranked 16 through 40 on the ordinal list). Each of such Participants will be invited to present an in-person pitch to a jury, using the same judging criteria as used for the written submission. Based on the outcome of the in-person pitches, the Round 2 jury will complete its determination of the list of 25 companies that will advance to Round 3 of the competition. During this interim phase, each qualifying Participant will be provided with coaching and/or mentorship to assist the Participant in the preparation of its oral pitch.

The first 15 Participants advancing to Round 3 will be announced by June 4, 2021. The final Round 3 announcement will be made by June 25, 2021.

Round 3: Venture Plan

In this round, Participants will have the opportunity to be assigned two to three Team mentors, to access a number of experts through a panel mentoring session, and to participate in additional workshops. NVBC strongly recommends participation at all offered mentoring and seminar sessions.

Round 3 deadline is July 29, 2021, 7:00pm.

Round 3 Questions:

Round 3 entries must answer the 12 questions listed below. The entries may be no longer than eight pages, plus specified appendixes, which will form the foundation of a business plan. Entries must be uploaded to the NVBC online system by July 29, 2021, 7:00pm.

  • Question #1: The Product/Service: Describe the product/Service with respect to the nature of the technological advancement, cost-saving advantages or revenue-generating possibilities within, or in relationship to, the target market segment. In your description please address the following points:
    • Describe the Product/Service.
    • Describe the Product/Service business.
    • How will revenue be generated?
  • Question #2: Intellectual Property: Describe any Intellectual Property or other innovation associated with your product/Service. Outline any patentable Intellectual Property and provide patent status. Explain how your Intellectual Property strategy will help your company create a sustainable competitive advantage over competitors in the marketplace.
  • Question #3: Technological Development: Describe the current development status of the product/Service. In your explanation please address:
    • What are the unknown factors with respect to further development or any enhancements?
    • Does this Technology rely upon emerging or commercially available Technology?
    • Define clear milestones for the next 18 months.
  • Question #4: The Technical Team: Describe the company’s Team and address the following points (remember you may attach resumes as appendices):
    • Highlight professional or academic qualifications of the Team members.
    • Describe past activities of the Team with respect to past ventures
      Indicate if and how Team members have worked together prior to this project.
    • If the Team is not fully assembled, what critical skills sets are missing?
  • Question #5: Market Scope: Describe the market scope for the Product/Service
    • Describe the key attributes of the target market (size with segmentation, buying criteria, behaviour, etc.).
    • What are the market trends and why?
    • How will you build your market?
  • Question #6: Market Need: Describe the product/Service’s appeal and relative fit to the target market. Please address the following points:
    • Is the product/Service introducing a need or filling an existing need?
    • Why will customers purchase your product/Service?
    • Based on internal or industry feedback, are further improvements or enhancements necessary? What are these?
    • Characterize the “early adopters” of the product/Service within the target market and describe your ideal customer profile.
    • What indication of interest has been received from potential customers to use or test the product/Service?
    • Describe clear milestones for the next 18 months
  • Question #7: Distribution Channels: Describe the intended sales channels for the product/Service in the target market. Please address the following points:
    • How or who will sell the product/Service?
    • Does your product/Service provide a solution for the sales channel?
  • Question #8:Competitive Situation: Describe the competition in the market place for the product/Service. Please address the following points:
    • Describe the competition in the market place for the product/Service. Please address the following points:
      • Which current market stakeholders may feel threatened by your product/Service?
      • Why will your product/Service “beat” the competition?
  • Question #9: Barriers to competition: Describe any barriers to others competing with your product or service. Examples might be:
    • Patent or copyright protection.
    • Time to engineer a new product.
    • Market presence as first to market.
  • Question #10: Business Plan Status: Describe the current status of your business plan. In your response please address the following points:
    • Who wrote the business plan?
    • What advisors were consulted or what additional research was conducted?
    • What key sources are included to document and support your plan?
  • Question #11: Management Capacity: Describe the business skills (leadership, directorships, finance, marketing, operations, HR, etc.) of your Team. Please address the following points:
    • Highlight the key credentials of the management team.
    • What key skill sets remain to be recruited?
    • Does management regularly consult with market-based advisors or experts? How?
  • Question: #12: Financial: Describe the financial position of your venture. Your answer should address the following points and be supported by attached statements.
    • How will your revenue model enhance market acceptance in the target market?
    • How are you going to price your service/product?
    • Include reference to your cash flow statement.
    • Include reference to one- and two-year pro-formas, plus three- to five- year summaries.
    • How much money has been spent?
    • How much money has been raised?
    • How much money is required?

Appendices may only include the following:

  • Resumes
  • Pro-forma financial statements
  • Supporting research NOT authored by the Team

Round 3 results will be announced by August 30, 2021.

Participant and Entry Requirements for Supplemental Prizes

1. Innovate BC Top Regional Start-up Prize
  • No additional documentation required, but must apply for the prize by completing the provided NVBC Prize Checklist. The jury will award the prize to the top placing venture located outside of Metro Vancouver.
  • The venture must be headquartered outside the city of Vancouver, a minimum two hour drive and/or 150Km from the NVBC office located at 1188 W. Georgia St, Vancouver.
  • The recipient will be one of the top 10 or top 25 finalists in the Competition

Round 4 – The Finale

Up to 10 finalists will present their business idea to the Competition jury in-person on September 9 or 10, 2021.

Participants may use PowerPoint or other graphic displays to support their oral presentation. Each Participant will be given 15-minutes to present their venture plan, followed by a 25-minute question-and-answer session between the Participant and the jury.

The jury, who may also have called upon outside expertise to complete their “Due Diligence”, will evaluate presentations. The jury will be directed to rank the entries in the order they deem to be most likely to succeed as a business venture in the current market.

All Round 4 finalists will receive a certificate acknowledging their achievement at the awards ceremony. The winners will be announced at the Competition awards ceremony on September 27, 2021.

Awards and Ceremonies

The Participants will be informed of the results for Rounds 1, 2, and 3 by e-mail. The results will also be posted on the Website. The names of the winners in Round 4 will be made public on the day of the awards ceremony.

A jury appointed by the NVBC board will determine the recipients of NVBC Awards. The final results are subject to approval by the NVBC board.

The prize award structure is as follows:

  • One (1) Participant will win the $110,000 Innovate BC first-prize package ($80,000 cash);
  • One (1) Participant will win the $60,000 Innovate BC second-prize package ($45,000 cash);
  • One (1) Participant will win the $35,000 Innovate BC third-prize package ($30,000 cash);
  • One (1) Participant will win the Innovate BC Top Regional Start-up Cash Prize. A Participant may win the Innovate BC Top Regional Start-up Prize in addition to another prize. If none of the top 25 participants meet the requirements for the Top Regional Start-up Prize, the prize will not be awarded;

All prizes are in Canadian dollars. All Round 4 finalists will receive a certificate acknowledging their achievement at the awards ceremony. The winners will be announced at the Competition awards ceremony on September 27, 2021.

Prizes and prize amounts may change without notice. NVBC administration will communicate any changes to all participants.

Participants nominated for an award shall be represented at the final ceremony; they will, therefore, be informed of their nomination sufficiently in advance.

All prizes that are to be awarded will be awarded at the final ceremonies.

Additional Terms

Jury Conflict of Interest Policy
New Ventures BC selects its jury members in advance of the Competition. As a result, there may be instances where a jury member has a conflict of interest with a venture in the Competition.

A conflict of interest arises when a juror has a material conflict with a venture. This may include, but is not limited to:

  • The juror is a shareholder, director, employee or consultant in a venture;
  • The juror is related to one or more of the participants in the venture; or
  • The juror stands to materially benefit from the success or failure of a venture.

In these cases, New Ventures BC follows these guidelines:

  • All jurors must disclose any material conflict of interest to New Ventures BC, in writing,  before reviewing submissions
  • If a judge has a conflict of interest, they must recuse themselves from reviewing the identified company and/or any of this company’s direct competitors
  • New Ventures BC will make best efforts to find a suitable a replacement judge. If a replacement cannot be found, Competition scores will be tabulated with one less judge.

Warranties and Disclaimers

Your participation in the Competition is at your sole risk.  NVBC makes no representations or warranties, either expressed or implied, of any kind with respect to the Competition, its operation, or contents.

In no event shall NVBC or its sponsors, jury, or mentors be liable to you or any third party for any special, punitive, incidental, indirect or consequential damages of any kind, or any damages, loss or expense whatsoever, including, without limitation, those resulting from the loss of use, data or profits, whether or not NVBC has been advised of the possibility of such damages, loss or expense, and on any theory of liability, arising out of or in connection with your participation in the Competition. Some jurisdictions prohibit the exclusion or limitation of liability for consequential or incidental damages, so the above limitations may not apply to you.

The use of, downloading or other acquisition of any information, data or documents in relation to the Competition is done at your own discretion and risk and you agree that you will be solely responsible for any damage to your computer system or loss of data that results from such downloading or other acquisition. No advice or information, whether oral or written, obtained by you from NVBC, any sponsor, jury member, or mentor or otherwise in connection with the Competition shall create any warranty not expressly stated in the Competition Rules, the Privacy Policy and the Additional Terms.

NVBC reserves the rights to terminate, withdraw or amend the Competition, to disqualify any Team or Team member, and to accept or decline any entry for the Competition, all for any reason and without notice.

NVBC reserves the right, in its sole discretion, to disqualify any Participant, Team, Team member or entry if NVBC determines that such party or entry violates the spirit of the Competition. In addition, NVBC reserves the right, in its sole discretion, to disqualify any Participant, Team, Team member or entry, for any reason without notice. NVBC’s decisions are final and binding.

Representation of Rights in the Work

You represent and warrant that you are the sole author of all documents and information submitted in connection with the Competition (the “Work”), that the Work is original and that the Work has not previously and does not presently infringe on any patents, industrial designs, trade-marks, trade names, brand names, service marks, logos or copyrights, whether or not registered and whether domestic or foreign, or the trade secrets, know-how or confidential or proprietary information of any other person or entity (the “Intellectual Property Rights”).


You agree to indemnify, defend and hold harmless NVBC and any sponsor, jury member, or mentor and their respective officers, directors, employees, consultants, representatives and agents from and against any loss, liability, claim, cause of action, demand, damages, costs or expenses including without limitation reasonable legal, accounting and other professional fees made by any third party arising from or in connection with your participation in the Competition including but not limited to any violation by you or any other Participant of the Additional Terms or of the Competition Rules, your infringement of any Intellectual Property Rights or your misuse of any confidential information by any person. NVBC reserves the right to assume the exclusive defence and control of any matter, subject to indemnification by you, which shall not excuse your indemnity obligations.

You further agree not to make any claim or initiate any proceedings in relation to any loss, damage or expense that you may incur in connection with your participation in the Competition, including but not limited to your entry or otherwise might claim contribution and indemnity from NVBC and any sponsor, jury member or mentor and their respective officers, directors, employees, consultants, representatives and agents of the Work, against any person, partnership, corporation or other entity who might claim pursuant to the provision of any applicable statute.

No Confidentiality Obligation

NVBC understands confidentiality is a major concern to you and efforts will be made to restrict access to your entry. Nevertheless, you acknowledge that NVBC cannot ensure the privacy of any information that you send us. Without limiting the generality of anything else stated in the Additional Terms, Privacy Policy or the Competition Rules, NVBC and any sponsor, jury member or mentor and their respective officers, directors, employees, consultants, representatives and agents shall not be responsible for any damages that you may incur by your communication of information and entry of the Work (whether confidential or not) to NVBC or, if at your request, NVBC communicates confidential or other information to you.

Participant grants to NVBC (and its mentors and jury members) all necessary licenses in and to all information, data, or documents you submit as part of your entry or, in connection with your involvement in the Competition, solely as necessary in order for NVBC (and its mentors and jury members) to administer and provide the Competition, and all information provided will be treated in accordance with the Privacy Policy.

Governing Law and Jurisdiction

The Competition is administered by NVBC from its offices in the Province of British Columbia. By participating in the Competition, you and NVBC agree that all matters relating to your participation in the Competition shall be governed by the laws of the Province of British Columbia, and that the Supreme Court of British Columbia shall have exclusive jurisdiction in respect of all disputes arising out of the Additional Terms, the Competition Rules, the Privacy Policy or any other rules or guidelines posted on this website.

Trademark Information

The NVBC trademarks, logos and service marks (the “NVBC Marks”) displayed during the course of the Competition are the property of NVBC or other third parties. You are not permitted to use any of the NVBC Marks without the prior written consent of NVBC or such third party that may have right, title and interest to a NVBC Mark.

Participant grants to NVBC all necessary licenses in and to any Participant trademarks, logos, trade-names or service marks (the “Participant Marks”) solely as necessary for NVBC to advertise or promote the Competition and any future competition NVBC sponsors or is involved with, in any way.

Right to Amend the Rules

Situations not covered by the above rules and terms of use will be resolved by NVBC board of directors and their decision will be final. The NVBC staff and board of directors reserve the right to amend the rules without notice, including in the event situations occur that are not covered by the above rules or to further interpret or clarify the existing rules when necessary.