Traffic Driven is building an AI-powered auction platform that enables buying, selling, and trading cars. Their dealer-fueled online marketplace ensures trust for consumers and allows bricks and mortar dealers to compete with digital disruptors. Consumers skip the discomfort of a vehicle purchase and trade when traders bid for their business. Dealers now have an upgraded sales model and qualified in-market buyers. 

Bringing comfort to the car-buying experience

76% of car buyers don’t like the traditional bricks and mortar car dealership experience. It’s antiquated, adversarial and time-consuming. The problem isn’t one-sided. Dealers rely heavily on turnover and consumer trade-ins to power 66% of their used car inventory and are getting squeezed by online players who have proved there is a better way to buy and sell a car.

Cornering the market for a competitive launch

In the first year of operation, Traffic Driven has accomplished numerous competitive goals, including:

  • Contractually obligated nearly 20% of the new car dealers in BC, committing to pay Traffic Driven a sign up fee and monthly access fee pre-launch; 
  • Signed a strategic partnership in place with a Dealer Services Company with access to 6000 dealerships in North America actively selling their product pre-launch;
  • Have a strategic partnership in place with one of Canada’s leading insurance companies;
  • Over-subscribed their pre-seed round of financing in less than 6 weeks;
  • Entered e@UBC Phase3, skipping phases 1,2;
  • Hired key technical talent in a challenging market. Currently the company has a full-time team of 10.

A competition veteran

With Co-Founder Mehrsa Raeiszadeh as a previous first place winner in the Competition (Microdermics), the company knows first-hand how the competition can help a venture focus, grow, and give a real sense of achievement when making it to the next level.

Currently Traffic Driven has three main focuses for growth: completing their seed round of financing, getting their product out the door, and launching an effective marketing campaign.

About the founders:

Mike Wood | CEO + Co-Founder

  • Education: UBC 1994 + SFU Executive Management Program, 2008
  • Fun Fact: 1st ever Canadian President of the National Vehicle Leasing Association in the USA




Mehrsa Raeiszadeh | COO + Co-Founder

  • Education: PhD Process Engineering, Georgia Tech 
  • Fun Fact: Two national records, National Swim Team, Iran




Jin Lee | VP, Engineering

  • Education: UBC, 1997
  • Fun Fact: 3 Successful exits from a start-up as a core team member!

Cheat sheet:

  • City: Vancouver 
  • Founding date: May  2020
  • Type of tech: Marketplace

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