Solegear Bioplastics cleaned up in the 2010 New Ventures BC competition finishing 2nd overall but also taking home the BC Hydro Prize for Sustainability and BCIC Economic Impact Award.

Yesterday that continued to make news with a great article and interview in the Globe and Mail titled Let them eat plastic.

To illustrate the environmental benefits of his company’s products, Solegear’s Toby Reid literally eats plastic. “They taste awful,” he says of the small round pellets marketed as Polysole. “But they’re pretty darn safe.”

It helps that the pellets in question are bio-plastic – 100 per cent non-toxic, biodegradable and made from organic material. Mr. Reid hopes Polysole will transform the plastics industry from petroleum to plant-based.

Take a minute to read the entire article and interview with Solegear CEO Toby Reid (pictured) by the Globe and Mail’s Shelley White.

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