Mentionmapp is on a mission to provide its users with valuable insights into their digital social interactions. John Gray, co-founder of Mentionmapp, believes that modern social networks are too linear, and that they undervalue the big picture. Once logged in using Twitter credentials, Mentionmapp presents users you with an interactive web of their various interactions and conversations. The aim of the service is to provide the user with “talk that matters,” says John. In other words, Mentionmapp provides valuable context regarding the conversations around the user and ensures that they’re never missing out. Mentionmapp currently supports Twitter, but has ambitious plans to expand to other social platforms where conversations are happening, such as Instagram and WordPress comments. As the West Coast Editor of Canadian startup news site BetaKit, John is no stranger to the world of startups. He believes that the necessary technology is available, and that Vancouver is the right home for Mentionmapp to thrive.

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