DRIVE is a customer retention platform that helps multi-location restaurants increase sales and profits by getting their valued customers back more often. DRIVE is geared towards CEOs of growing chain restaurants. The software focuses on increasing customer, employee and marketing engagement, in order to understand how to improve the customer experience, and grow sales. DRIVE’s CEO Dale Dubberley was once a restaurant chain owner herself, and understands the needs and challenges faced by the industry. She knows that the staff can make or break a business, which is why DRIVE places an emphasis on both employees and customers. A few of her favourite features include the ability to respond in real-time to all customer feedback, a personal mobile employee performance coach, and an engagement snapshot that reports on how much customer, employee, and marketing engagement have contributed to sales.