With direct mail, TV ads, and street solicitations plummeting, nonprofits are in a state of crisis, trying to tap into millennials for their support. Inspired by a trip to Africa, Taylor Conroy embarked on a mission to revolutionize the fundraising industry.
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With Change Heroes, every ask is personal. Users record personal videos to each of their 33 friends, asking them to join their campaign. Once they have joined, they will donate $3.33 – the price of a cup of coffee – for 3 months. This raises 10x more than other platforms! To date, the company has funded 217 projects for over 200,000 people. Change Heroes will expand its service to 100 countries with the development of their mobile app, which will enable users to launch campaigns on-the-go and help provide essential items for disaster relief in incidences like the earthquake in Nepal.