CuriateCuriate is a content management platform that lets viewers “shop-the-show.” Curiate provides TV networks with a new advertising property and increased viewer engagement.

The platform identifies people, places and things that appear on television programs so that viewers can share and purchase them. Everything becomes a non-logoed product placement or an in-context advertising opportunity that networks can sell to brands or advertisers.

Curiate also enables networks and advertisers to analyze viewing behavior and quantify purchase results. CEO and founder Jennifer Chen came up with the idea during an episode of the show Scandal, wondering where she could get Olivia Pope’s jacket.

Chen and Chief Technology Officer Darren Stone started Curiate to give TV viewers a new, interactive relationship to the brands that inspire them.

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