Top 10 Finalist Vineyard Networks was profiled on Network World yesterday in an article titled Start-up offers net management Fisher-Price style.

Based outside of Vancouver, British Columbia, Canada, Vineyard Network was founded in May 2008 by Jason Richards, who now serves as president, and others. The founders wanted to create what many before them have also attempted: easy, inexpensive network monitoring and management technology for IT managers that couldn’t devote money, time and energy to complex software that promised to help them better run their networks. Named after an aspect of the local landscape, Vineyard Networks proposes with its NetCore on Demand technology to make network management “Fisher-Price style.”

“Our product includes a small unmanaged probe, a SaaS service and a network exploring interface on the customer site. We kept it very Fisher-Price style. If customers want to know more details about something, they simply click on it and the data is there,” Richards explains.

The Network World talks about why Richards and his team chose a cloud-based service that was priced with a subscription model – to take advantage of the current interest in cloud computing and the ease with which customers can implement Software as a Service (SaaS) on a monthly basis.

Congrats to Vineyard Networks on the great online coverage.

Etalim to present at Banff Venture Forum