2006 New Ventures BC Competitor ROLLOUT just returned from New York Fashion week where they debuted their custom wallpaper in the Mercedes-Benz Star Lounge. The lounge and ROLLOUT’s paper were covered by various media including Timeout NY, who raved “…it’s gorgeous prints like these that make us sad we don’t have bigger walls in these NYC apartments.”
This season the Mercedes-Benz Star Lounge was designed by Eric Villency, president of furniture designer Maurice Villency. Speaking about the lounge, Eric enthused “…there are different focal points in the room, but the overall focus definitely has to be the wallpaper and it’s a very dynamic design statement, it’s a very bold colour, the unifying motif is hopefulness, we wanted to have a positive energy, the idea of an oasis”.
ROLLOUT, established in 2005, is a creative studio that designs and digitally prints custom wallpapers by the square foot. Recruiting community-based artists and designers, ROLLOUT is constantly on the hunt for exciting ideas from any inspiration. Illustration, photography, graphic design, and industrial design provide the inspiration; the walls provide the medium.
Founded by Anita Modha & Jonathan Nodrick, ROLLOUT was born out of the need for graphic expression in the interior design industry.