Having the right branding and sales strategy is key to building your successful startup. Mo Dhaliwal and Pindie Dhaliwal of Skyrocket will take you through the essentials of creating a recognizable and memorable brand, and give tips for developing your startup sales strategy.

In this seminar, you will learn:

  • Branding essentials
  • Setting up a sales program for a startup
  • Language of sales, “leads”, “funnels”, etc.
  • The role of sales, including building a sales organization and scaling
  • How to drive sales by channel (digital vs print, etc.)

Download Sales Strategy Worksheets (pdf).

Please note the video contains adult language.

About Mo Dhaliwal

Mo Dhaliwal has over a decade of experience in the technology sector, including software development and digital marketing in Silicon Valley. He is currently Director of Strategy for Skyrocket, a digital branding agency that works to create integrated digital campaigns. Mo was previously Director of the Vancouver International Bhangra Celebration, the Alliance for Arts and Culture, and an Associate Producer of the Leo Awards.

About Pindie Dhaliwal

Pinde Dhaliwal is the Co-Founder and CMO at CloseFox and Director of Business Development at Skyrocket. Pindie has over 10 years of sales, business development, strategy and brand experience, with a focus on startups, progressive NGOs, and cultural institutions. Previously, Pindie was Senior Business Development Manager at ACL, and a Business Development Manager at QuickMobile.