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Do Vancouver Start-Ups Lack Differentiation? Blog Post

Your price does not depend on your costs (but your target segment does) Blog Post

Time to double down: Some aspirations for the British Columbia Innovation Community in 2015 Blog Post

What kind of price is free? Blog Post

Is it Courage or Something Else that is Critical for Startup Company Leaders? Blog Post

What is the Most Important Character Trait for a Start-up Entrepreneur? Blog Post

When to Start Thinking About Pricing Blog Post

What is Value Anyway? (Why Creating Customer Value is at the Heart of Building a Business) Blog Post

Why target market segments? (And how to segment) Blog Post

New Ventures BC acknowledges that we gather and work on the traditional, ancestral and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations.

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