Join us for the fourth of six webinars on B2B digital marketing, led by NVBC’s Executive-in-Residence, Rochelle Grayson.
Session four will discuss how to profitably and predictably acquire new B2B leads using PPC advertising. While fundamental PPC strategies and calculations will be covered, specific examples will focus on Google and LinkedIn Ads.
Topics covered will include:
- Pay-per-click (PPC) fundamentals
- Keyword and bidding strategies
- Google & LinkedIn Ads