Join us for the sixth and final webinar on B2B digital marketing, led by NVBC’s Executive-in-Residence, Rochelle Grayson.

Session six will discuss best practices in interpreting digital marketing KPIs and how to optimize your activities to improve customer experiences. Learn which digital marketing KPIs matter, as well as the fundamentals of digital ROI as it applies to your business and your digital marketing activities.

Topics covered will include:

    • Common digital marketing KPIs and analytics
    • Attribution models and best practices
    • Conversion rate optimization (CRO)
    • Digital ROI calculations


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