BCIC-New Ventures’ 25 round-three competitors have been hard at work on their Round 3 business overviews which were submitted on August 8th.

Competition judges will announce the 10 finalists on September 4th but in the meantime let’s have a closer look at the Top 25.

Pug Pharm is a technology leader in customer engagement, retention, and activation.

Pug Pharm’s core technology, its Picnic™ customer engagement engine, is the world’s first comprehensive, next-generation platform that simultaneously delivers engagement, motivation, rewards, social matchmaking, item-based gameplay, and direct monetization possibilities.

The Picnic™ toolkit makes it easy and affordable for brands and digital agencies to enhance community loyalty, improve campaign conversation rates, and increase sales. Building on a trend now called “gamification,” Pug Pharm’s leading technology was recently recognized at the Gamification Summit (June 2012) by M2 Research as the most powerful gameplay design and social gameplay platform currently available anywhere.

The Strategic Startup with Roger Killen