According to a new report supported by BCIC, BCTIA, ACETECH, DigiBC and written by Creekstone Consulting, understanding customer needs and the market, accounts for 70% of the top 20 factors separating success and failures of technology products.

A Study of New Product Development in British Columbia – what separates product successes from product failures was written by Lyn Blanchard, President of Creekstone Consulting.

Blanchard will be undoubtedly be sharing her observations at an upcoming Angel Forum Market Research Workshop on September 8th in downtown Vancouver.

The Workshop is designed to help the business community understand their customer needs and their markets and will  focus on the application of various marketing research methods to specific decision areas. It will be a blend of presentations, case studies and panel discussions with lots of time for Q&A and networking.

Blanchard will lead the workshop which also includes six local speakers:

• John Hawkins, Senior Product Project Manager, Telus Communications
• Evi Mustel, Owner, Mustel Group Market Research
• James Mazur President, GoneFishing Consulting
• Peter Payne, Director Business Intelligence, BC Technologies Industries Association
• Selma Zafar Senior User Experience Designer with Open Road Communications

Whether you are an investor, CEO, CTO, market manager, product manager, you know that you need the right market information to make good and informed decisions. With the Internet, it is more of a daunting challenge to efficiently gather information and effectively analyze it.

Register online before August 31st with coupon code NewVentures and save 10% off the $275 registration fee.

This entry was posted on Tuesday, August 17th, 2010 at 4:15 pm and is filed under Partner Events, Resources. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.