The British Columbia Technology Industry Association (BCTIA) announced the launch of their 2010 business outreach program today. The PODIUM program is designed to connect guests and media of the 2010 Vancouver Olympic and Paralympic Games with technology sector business partners and media stories while visiting BC.

The centrepiece of the program is the PODIUM digital guide, an e-book illustrating the talent and ingenuity that makes British Columbia a great place to live, work, study and invest.

The PODIUM guide profiles over one hundred world-class companies and includes a number of companies whose technology is being used to power aspects of the Games. The digital guide will be distributed to thousands of contacts, including International Business Development offices, Olympic Sponsors and hosting organizations, Federal and Provincial governments, and media.

And it’s not too late to participate.  The PODIUM guide will continue to evolve right-up to the opening ceremonies. Interested parties need only send an email to podium@bctia.org.

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