Archive for May, 2009

Former Top 10 duo is on a roll with rockin’ wallpaper

Friday, May 15th, 2009

The Georgia Straight’s Janet Smith sat down with Rollout Custom Wallpaper‘s Anita Modha in this week’s issue and the 2006 New Ventures BC participant credited the competition with giving them some much needed mentorship and a serious business plan.

This is not your grandmother’s floral wallpaper, which is exactly the point. Two local entrepreneur-artists are resurrecting a once-dead décor item, injecting it with a little indie spirit, and making it hip again. Through custom designs and stock prints by local and international artists, Rollout Custom Wallpaper’s graphics are popping up everywhere from Vancouver restaurants to New York design houses to Australian museums. And the duo behind it say they’re only beginning to upend the art form.

“Especially when you look at wallpaper in the ’80s, it was all flowers, but now there’s this whole area of subversive wallpapers,” explains CEO and cofounder Anita Modha. She and fellow founder and creative director Jonathan Nodrick are taking a rare break on the rooftop deck of the Railtown artists’ building where Rollout has its studio. “People are seeing that you can choose something more graphic—they’re seeing that it doesn’t have to be a simple repeat pattern. It’s a whole different way of looking at home space.”

Partial credit for the company’s multifaceted success goes to Nodrick and Modha’s unique mix of expertise. He studied at what was then Emily Carr Institute of Art and Design; she has an undergrad degree in psychology and a master’s in environmental design, and is fascinated by emotional responses to graphics. They’ve also been blessed with excellent timing: after years of sparse minimalism, trends are turning toward statement wallpaper again.

But technology has been one of the biggest factors in starting Rollout. A few years ago, when the couple was still living in their hometown of Calgary, artist Nodrick was given a large-format printer. “It was a good way to get your hands dirty and see what’s possible,” he explains. “So we got the technical aspects down, and then we found a material that worked really well.” He’s referring to the thick, high-quality paper the company uses.

With the technology and art down, the creative pair entered the 2006 Telus New Ventures B.C. Competition, which gave them mentorship and resulted in the development of a serious business plan.

Video replay – Selling Distictive Value with Don Linder

Thursday, May 14th, 2009

Download Don Linder’s presentation slides.

Seminar #6 – Selling Distinctive Value

Wednesday, May 13th, 2009

Hello, it’s Victoria Revay here again blogging from the seminar.  As always I am trying to get the most important points across, so some things might be in point form. Don Linder from Major Client Selling is first up. Don say don’t try to sell your product and listen to more than you speak.  80/20 rule.  After we’ve identified the customer and other factors, the customer won’t buy if the amount that you are selling for is too high.  He lists 5 major things we need to understand in terms of customer relations and product. The Business Case. Names a check-list that we need to go through to calculate the benefits and business case.   You need a diagnostic approach to selling and easy usability. Does that customer have a customer?  Let’s write this down. Help you customer identify the problem. Unrecognized Problems. Unanticipated Solutions. What do you need?  You need to understand critical customer issues, outcomes/results, use business technology, and refer to metrics.  “Going for the No.” This means to understand if your customer will benefit.  You need to diagnose the problem.  Use questioning system: SPIN selling. Stages of Sales conversations: What is most important? Obtaining the sale, investigating?  Depends on what you’re trying to do.  How often do I demonstrate before we agree on a business case?

Question from audience: Do you give it away for free or charge for example as a software as a service?  People believe you demonstrate more and the product should sell itself.

BREAK

Complex Sales
First Impressions
“Seven Deadly Mistakes That Cause You to Lose Large Sales”

Don is going over some buyer profiles, having a coach (because 90% of the selling occurs while you are not around), structured strategy planning process helps you succeed and optimize efforts.  Right now, we’ve spent 15 minutes discussing how to leave a voice mail, so I won’t go into it.  People are asking how you get through secretaries on the phone. First Impressions are important, so you need to assess the competition. Create initial communications. Establish credibility: referral, triggering events, research.  Some deadly mistakes: failing to confront reality, no business case, wasting resources, letting customer define solution amongst others.

VEF’s Power Networking provides valuable mentorship

Tuesday, May 12th, 2009

Last month, the Vancouver Enterprise Forum (VEF) piloted a new program called Power Networking in an effort to further stimulate valuable ideas, conversations and connections. The program consists of one-on-one sessions between entrepreneurs who have  already started companies and a selection of expert advisors. These “power networking” meetings take place prior to VEF events each month from 5:00pm to 5:45pm and are scheduled in 15 minute increments.

Last month, Eric Jordon of the Premier’s Technology Council, Riz Kheraj of IRAP, Dave Ford of Faskens Martineau, Marc Stoiber of Change Marketing and David Trang of PricewaterhouseCoopers served as the expert mentors. This month’s mentors include Jason Smithof Vision Critical, startup advisor and reformed venture capitalist Jenny Yang, Keith Spencer of Faskens Martineau, SR&ED specialist Terra Mackie of Revenue Services Group, Executive Recruiter Kim Brooks, and David Trang of PricewaterhouseCoopers.

The second Power Networking event is scheduled for Tuesday, May 19th in advance of VEF’s Fireside Chat with Technology Legend Greg Peet. If you’re interest in participating, apply online before Friday, May 15th.

Selling Distinctive Value Seminar this Wednesday

Monday, May 11th, 2009

The New Ventures BC 10-week seminar series continues this week with the sixth seminar on Wednesday, May 13th when Don Linder of Major Client Selling covers Selling Distinctive Value.

While it’s too late to enter the competition, the seminar series is still open to the public. Register online now and arrive before 7:00pm on May 13th to network, enjoy refreshments, and grab a good seat to watch the seminar. The cost to attend any individual seminar is $20 and students with valid I.D. cards may attend for free.

Vancouver Digital Week is upon us

Sunday, May 10th, 2009

vdwFour those New Ventures BC competitors interested in digital media, be sure to check out the Vancouver Digital Week line up of events that kick off tomorrow.  Top creative minds, business leaders and visionaries from games and digital entertainment, social media, interactive design, and animation and VFX will be participating in the following events from May 11th -14th in Vancouver.

Convergence 2009

  • Monday May 11th – 9:00am – 5:00pm
  • Vancouver Convention and Exhibition Centre – West

nextMEDIA – The Digital Future – Direct to Fans and Audiences

  • Monday May 11th – 4:30pm – 8:00pm
  • Vancouver Convention and Exhibition Centre

Game Developers Conference Canada

  • Tuesday May 12th & Wednesday May 13th
  • Vancouver Convention and Exhibition Centre

Vancouver International Partnering Forum

  • Tuesday May 12th & Wednesday May 13th
  • Vancouver Convention and Exhibition Centre

PopVox Awards

  • Wednesday May 13th – 6:30pm
  • Workspace Cafe on Water Street

Digital Kung-Fu!

  • Thursday May 14th – 9:00am – 5:00pm
  • Centre of Digital Media @ Great Northern Way Campus

MITACS Interactive Gaming Forum

  • Thursday May 14th – 8:30am – 2:00pm
  • Segal Graduate School of Business

Video Replay – Corporate Structure with Lucas & Hodgins

Thursday, May 7th, 2009

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Download Steven Lucas’ presentation slides.

Free Public SR&ED Information sessions

Thursday, May 7th, 2009

The Vancouver Tax Services Office is hosting SR&ED Program information seminars in Pentiction and Vancouver over the next month which will provide a general overview of the SR&ED program and cover the following:

  1. Eligibility Criteria
  2. Qualifying Expenditures
  3. How to prepare and file an SR&ED claim
  4. Supporting documentation

These seminars are intended for claimants who are new to the program or are planning on filing a claim, and are suitable for an audience of both technical and financial staff.  There is no charge to attend. Pre-registration is required, as seating is limited.

The Penticton seminar is on May 28th from 9:00am to 12:30pm at Days Inn Penticton at 152 Riverside Drive.The Vancouver seminar is on June 11th from 9:00am to 12:30pm at SFU Harbour Centre at 515 West Hastings Street. Registration for both seminars is available online.

Seminar #6 – Corporate Structure

Wednesday, May 6th, 2009

Hello, it’s Victoria here…once again live-blogging the seminar tonight.  I will be picking up key points so excuse the impartial sentence structure.

First up: Steven Lukas from Fasken Martineau. He talks about options of making your company an association.

Goes over shareholder, employee, director options. Anybody can be a shareholder and you can have as many as you want! His opinion is that you need to see a lawyer before you raise money. As a shareholder, the only liability is your initial investment.  All shares are not created equal. Shareholders have pre-emptive rights.  They can decide who the director is going to be, they have to have at least one and there are no residency requirements. He says it takes time and effort to find directors.  It’s not a position that many want to fill quickly.

Why? Directors have a lot of responsibility.  They manage the affairs of the company, they have duties to the company and they appoint the officers.  They don’t manage the day to day. Officers: you can have as many as you want. CEO, COO, CTO.  Under the officers are the employees. They do the work and they are different from contractors. Other issues that might arise? Conflict of interest, investor and inventor, public vs. private, within other companies.

Initial Corporate Structure: Incorporation-US vs. Canada vs. International

Financing: Where is your company going to come from?
Government grants: only available to Canadian companies
Taxation and employment issues: simpler if you are building here

BC vs. Federal: either BC Business Corporation, or Canada BC Act

are fine and both are investor friendly. If you incorporate federally, you have to register externally in BC.  It’s filing a piece of paper and paying for it. Steve recommends we have an unlimited # of common shares and a “blank-cheque” preferred shares. (these have been approved by shareholders) The financiers dictate the financing terms.  If you can avoid: issuing secured debt, using shareholders’ loans because they’re complex, using multiple shares that have classes, incorporating offshore. I asked if you had to incorporate to get a loan. For insurance purposes he says, yes. A question was asked about which state to incorporate in for the US?  Nevada or Delaware.

What are Founder’s Shares?
Large block of shares issued at a low price, it recognizes the sweat-equity contribution. They should be common shares and preferred shares. To who should they be issued? Founders and senior officers.  Common mistakes in allocating issues? Not setting aside enough shares (4-8 million), not setting aside for future management team (15-25%), not vesting it  (2-4 years), or issuing to the wrong people.
Preparing a Road Map for Financing
What are the milestones? They have to be integrated into the budget and you need a timeline. Initial equity seed financing can come from: friends and family (50-150K), founders (variables), pre-public, angels (250-500K), VC (1-3 million), investment bankers, underwriters (1-5 million), public financing, IPO, Strategic Partners (this is big, they can be a good source, supplier etc.)

Securities Legislation: You can’t just take $$ from anyone that you want. You need a prospectus or rely on exemptions (family and friends, accredited investors, private issuer, offering memorandum). Goes over Offering Memorandum and Stock Options plan. He says it should be issued at last round of financing 10-25%.  Companies must plan for growth and make notional allocation.

Next Up: Sean Hodgins, CA

BC Tech Bootstrap Model:

1 in 100 companies get VC funding so don’t quit your day job, adopt good expense reporting, register for GST to get your ITC’s back, raise your first $25K from friends and family, build in smart-sweat equity (R&D pay partially in equity, key hires and use stock options), register as an EBC, do the circuit, find customers who will help you, leverage telefilm, NRC-IRAP, NSERC, build SR&ED programs, build partnerships, visit Bootup Labs!

Financial Modeling

What to include in your financial modelling? (3-5 years) Income statement, balance sheets, cash flow, opportunity analysis, list of assumptions, capitalization table.  Keep you business model simple and focus on revenues.  Make it believable, test suing your network, costs should focus on R&D. Your revenue model needs to focus on very practical answers to questions.

Who’s buying what you’re selling?
What price are you going to charge?
Who’s going to your site?
Customer support growth?
Compare to competitors?

Opportunity Analysis: Calculate the size of your market, story to market take ratio (5-10%) rate of growth analysis, valuation analysis,

Case Study: QC Docs

Vancouver Web Based Entrepreneurs Lunch

Wednesday, May 6th, 2009

Mike Tan of 2007 New Ventures BC finalist TeamPages is bringing a tradition from Vancouver Island over to the mainland and organizing a Vancouver Web Based Entrepreneurs Lunch for May 20th.

When TeamPages was back in Victoria there used be a lunch every month where all the web based companies would come together for lunch. It was an awesome way to share ideas, technology, seek advice, and build a stronger and more cohesive web based community in Victoria. I figured if we could have a monthly lunch in Victoria why not start one up in Vancouver.

The lunches are informal and there’s no monthly fee. We’ll pick restaurants that are reasonably priced (as we’re all start ups) and you can wear whatever you want (although some form of clothing is recommended). You can stay as long as you want to or can based on your busy schedules. This lunch is all about taking just a little bit of time out of our busy schedules to meet up and share. Please note this lunch is only for Web Based Entrepreneurs! Any non Web Based Entrepreneurs will have to sit at the kids table :)

12 of the 20 spots are spoken for, so if you’re web-based and interested head on over and sign-up now.