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May 26th, 2009 at 9:11 am
Although we’re regional and couldnt attend, this archive was helpful, thanks!
April 16th, 2010 at 9:55 pm
Doran Ingall’s IP over view provided some really thought provoking and concept shattering insights as to the best practices, execution and long term value building strategies of designing a defensible legal fence around your intellectual assets. What was most striking from his presentation was the very visceral realization that patents and other IP are almost worthless unless they are embedded into a revenue source/stream, be it a licensing company, royalty arrangement, or song catalogue or whatever renumeration vehicle. The business realities results in understanding IP very differently from that of the purely legal one. The fundamental IP jump start in any new venture is arbitraging your innovation with some money now through a good lawyer/patent agent for a future, predictable and growing money stream.
It is a chicken or egg scenario, as you have to spend the money , yours mostly, up front, to lock up your rights and to get sanction from your own national government who in turn protects such rights through the courts for you and others. Thus entitling you for a period of time in obtaining the maximum reward limited only to your own deal making ability with other developers, promoters, or other business builders. If you have a really good idea that is merchantable, with a ready market, you can win big. Most however don’t have the mojo and business savvy to maximize their opportunities. A good lawyer can help you from shooting off too many of your own toes, before you fully learning how the IP gun works.
However, and there were a few illustrations that were pretty alarming from a bad filing strategy, or just the consequences of a sloppy strategy. It was a little intimidating to learn how much effort, competitive vigilance and aggressiveness in keeping your rights secure it takes, and its advisable for most tech start ups to set aside a pretty good chuck of your war chest for this strategic component of your new business. I think the competitive and commercial assessment is worth just as much to a new launch as the patent offices formal filing of your idea because you can leverage a strong legal/business assessment or opinion for the potential commercialization of your ideas thus reinforcing your own value claims and easing the fund-raising effort, assuming you have a really good invention.
I assumed, very wrongly, that this session would be a snoozer with a lot of boring, legalese and mind numbing lawyer details, but it was quite fascinating and clarifying as to what constitutes a strong IP fortress and treasury, which is what it becomes when it is done right. Dr. Kasapi’s contribution was likewise valued as his IP case examples provided some relevant studies on how very large IP transactions are done and how to deal with non profit entities, corporations and the individual, and keep the various parties harmonious if not safe from a rights and use standpoint.strategy